Model Arizona Muse requested the fashion industry to become more environmentally friendly and use its strength to help fight climate change, as she joined forces with campaign group Extinction Revolt ahead of London Fashion Week.
The London event launches Friday, the second leg of a month-long catwalk season, which occurs in New York, Milan, and Paris. Muse has created a video for Extinction Rise up, and each wants to use the shows to raise awareness.
For big brands, sustainability is a more and more prominent theme as they search to promote their environmental credentials to more carbon-aware consumers; however, Muse stated more motion was necessary and faster.
The American-born model, who has worked for Estée Lauder, Prada, Chanel Louis Vuitton, and Yves Saint Laurent, stated she felt climate change daily.
Climate activism has become a feature of the British capital’s fashion week over the last year, with Extinction Rebellion activists trying to use protests similar to gluing themselves to doorways to attempt to attract attention to the clothing industry’s influence on the setting.
The fashion sector accounts for 8-10% of world carbon emissions, more than all international flights and maritime transport combined.
For instance, the UN says, textile dyeing is the second-largest polluter of water around the world, and it takes about 2,000 gallons of water to make a normal pair of jeans.