Gucci has marked the upcoming Chinese New Year by releasing a Mickey Mouse-themed capsule assortment. The annual pageant, which falls on Saturday 25 January this year, will regard the Year of the Rat. Gucci has paid tribute to the annual observance by creating a variety of clothes and accessories that include Walt Disney‘s “True Original,” Mickey Mouse.
The playful, brightly-colored assortment intersperses traditional Gucci items with new designs and contains women’s and men’s clothes, sneakers, jewelry, watches, leather-based luggage, and sun shades. Gucci introduced the launch of the vary with a playful marketing campaign, shot by photographer Harmony Korine at Disneyland Resort in California.
The marketing campaign stars actor and Gucci ambassador Ni Ni, designer, stylist, and poet Zoë Bleu, and actor Earl Cave is capturing them as they benefit from the rides and spectacle of the amusement park.
In one of many pictures, Ni Ni poses alongside Mickey Mouse sporting a crimson floral silk ensemble, sporting a bag over her shoulder embossed with a picture of the cartoon character In a press launch, Gucci states that the “vibrant energetic imagery” of the marketing campaign picture shoot seems like images you’ll discover on vacation postcards.
A “key” facet of the vary, the Italian trend home states, was the event of brand new materials, the “Mini GG Supreme canvas with Mickey Mouse print.” Gadgets within the vary that characteristic the Mini GG Supreme canvas materials embody purses, sneakers, and baggage, whereas the theme has been developed in a number of totally different sartorial kinds throughout the women’s and men’s clothes.
Different items within the assortment embody silk equipment, a baseball cap, a fedora hat, a Gucci Grip watch, and “particular sun shades for Chinese New 12 months that reference the colors utilized in the remainder of the gathering”. The vary might be made out there to buy on-line and in-retailer from Friday 3 January.
Asos coupled up with Disney to launch clothing collection inspired by the live-action remake of The Lion King. The vary featured a wide range of clothes ideally suited for festivalgoers, together with waterproof jackets and Simba-themed bucket hats.