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H&M and Billie Eilish Launches Sustainable Clothes

A new sustainable clothes assortment designed by Billie Eilish has dropped on-line at H&M. Whereas cementing her place as one of many largest names within the music business lately, Eilish has additionally used the platform to talk out on environmental issues.

In September, the 18-year-old defined how she was planning on making her upcoming Where Do We Go? World tour “as green as possible” by preventing plastic straws, encouraging followers to deliver their very own water bottles, and having a number of recycling bins positioned in every venue.

Now, as a part of her newest eco-acutely aware enterprise, Eilish has launched merchandise that varies offered at excessive road retailer H&M, which includes clothes that mimic her signature outsized silhouettes. Each merchandise within the assortment has been made utilizing supplies that have been “sourced in a more sustainable means”, H&M states in a press release. The items’ designs function Eilish’s official logos and are available in beige, black, and neon green colors. The gathering consists of printed T-shirts, bucket hats, a bumbag, and outsized sweatshirts.

It’s obtainable to buy worldwide from all H&M shops carrying the Divided idea and on-line at hm.com. “Billie Eilish is clearly an inspiring artist, but in addition somebody lots of people around the globe admire for her private model and empowering manner of expressing her values,” mentioned Emily Bjorkheim, H&M’s head of design Divided.

3D make-up artist Ines Alpha labored on the gathering’s launch marketing campaign, creating mesmerizing visuals that have been made into a unique Snapchat filter. “We need to allow her followers to step into her world and really feel empowered to freely categorical their fashion as effectively.” “For the H&M Billie Eilish merch marketing campaign, I needed to work with liquids from one other planet, floating across the fashions and bringing colors and enjoyable to this augmented world,” the artist stated.

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